UpComing Web Inno 23 September 29th, 2009 at 6:30pm

By now you know of, have attended or are a regular at David Beisel’s Web Innovation Group mega meeting held at the Cambridge Sonesta Hotel.

This months event is a must attend as they have added a special breakout session entitled “An Entrepreneur’s Guide to Bootstrapping PR.”

One of the reasons we are excited and supportive of this event is that it fits into our theme of, Sharing Practical Lessons, we have promoted with networking events like TestCase and the upcoming Eric Ries Lean Startup Talk.

Nothing against the huge schmoozefest meetups, but it is time to move beyond those gatherings to events where you leave feeling like you learned something. Demos are cool and it is always entertaining to hear the entrepreneur’s answer to the “what is your business model” question yelled from the back of the room.

But one look at the assembled panel and topic:

Entrepreneur and marketing/media executive Mike Troiano will host a conversation with a panel of media reporters/columnists/editors including Scott Kirsner of the Boston.com, Wade Roush from Xconomy, Peter Kafka from AllThingsD, and Bob Brown of Network World. Despite the fact that media coverage is as an essential component of any web start-up’s marketing mix, full-blown PR support may not be in the cards. This on-stage discussion will provide the inside scoop on engaging with the media – everything from how entrepreneurs can generate awareness of their company through the media to what do you need to know before you connect with the press. In addition, panelists will cover questions like “What’s the best way to engage with reporters?” “What do reporters care / write about?” “What could entrepreneurs learn from PR people?” and “What really ticks reporters off (pet peeve)?”

lets you know that this is not your average Web Meetup Event, and you will leave with a bit of valuable advice from experts.

So come out on September 29th, 2009 at 6:30pm in Cambridge. Register here, and don’t forget to say hi.

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