GRITTY REALITY of running a CRAPPY little startup business

The headline is a line from yesterdays post by Dave McClure. His way of throwing ice water in the face of those caught up in the idealism of the start-up culture or the search for the quick buck. It is a corollary to our Shoulders of Giants post from yesterday.

Because you can get there faster using the knowledge and experience of those that have done it before, means you have farther to fall when the reality of failure looms it’s head.

The message is, make sure you know what you are getting into and believe what you are doing is valuable and make something people want.

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